Shore Consulting

Marketing Advisory Services for Startups »

Marketing is and has always been the biggest challenge for startups. Although armed with novel ideas and latest state of the art technology not withstanding a promising USP, these future giants have very limited references and almost nonexistent previous case studies to promote their products or services.

Getting the initial customers in such situations becomes an uphill task where the only thing that keeps you going is the belief in your dreams. The customary gestation period is quite testing and due to lack of abundant funds becomes a nightmare eating up both your precious time and finances.

Most startups lack competent marketing skills and management bandwidth. The idea of Hiring or consulting seasoned and veteran marketing and sales professionals is the need of the hour but due to scarcity and ignorance on their part these resources are underutilized and eventually the start ups fail to reach for the stars.

Most of these enterprises unfortunately rely on founder’s network for initial customers, which may not be large or wide enough. In order to help startups in this area shore consulting has launched an advisory service to help them in marketing and getting them initial crucial customers.

We bring with us a team with strong focus on new Business and advanced technology strategy, active Marketing and sales propositions, while building organizational processes and well defined values.

Shore consulting aspires to provide young start ups the much required corporate branding, strategy execution and access to new business opportunities.


Our Business Model and Methodology »

Assessment Meetings:
Shore consulting invites the founders for personal interactions to understand the valueproposition and offering.

Quick Market Feedback:
Using our vast network we assess quickly the viability of the proposed business plan and also our ability to provide guidance and support.

Engagement:
If the service/product is viable for us to take up, we document a two party MOU with the startup on a result oriented model.

Results and review:

• We work with startup to come up with a go-to-market strategy.
• We start marketing with our resources within our net work.
• Under normal circumstances, within a period of 30-60 days, these startups start getting positive results.
• Periodic reviews with startups is held to fine tune the go-to-market strategy.